Let's start with the obvious

The HubSpot marketing automation platform allows you to benefit from precise reporting features, which will save you valuable time. What is a good ROI? You now know how to measure the ROI of Inbound Marketing. But for this to be useful, you still need to know what a good Return on Investment is in terms of Inbound.  the ROI must exceed the cost of the investment. An acceptable ROI must therefore be greater than 100%. Otherwise, you have not earned more than you invested.

So you wasted your time! clearnox customer case Phone Number Data Please note that estimating a good ROI depends largely on your cost structure and your sector of activity, as well as the type of campaigns you are evaluating. For example, an awareness campaign will have a lower ROI than a lead generation campaign (if all goes well!). Despite everything, we consider that the ROI of Inbound Marketing is good: When it is between  for a market in the launch phase.



When it is between 300% and 500% for a mature market ; And it is excellent when it exceeds Some companies prefer to present ROI in the form of a profit/expense ratio. We therefore consider that a ratio of 5/1 is strong for most companies, and that a ratio of 10/1 is exceptional! Inbound Marketing: what ROI to expect? In reality, it is difficult here to estimate an average ROI because it would not take into account your specificities or your budget. However, here are some figures that should interest you.