The key is to ensure complete consistency

clothing brand could collaborate with the Circular Fashion Program run by the Ellen MacArthur Foundation to develop new measurable sustainability initiatives. Another option in the textile and clothing sector is to improve the sustainability of materials, as 81% of shoppers say they want to buy from sustainable brands. Highlighting this action in the eyes of consumers is essential. Once the company can demonstrate the transparency of its supply chain, accreditations, and performance against key sustainability





KPIs, it should begin to include them in its communications. Businesses  Chinese Malaysia Phone Number List should consider integrating sustainability messaging at every stage of the customer journey. For example, it could be as simple as including a line about logistics sustainability in a delivery confirmation email. It may also involve providing consumers with information to enable them to choose the most environmentally friendly combination of products and services to meet their needs.  in how the organization communicates its enduring message across all touchpoints. This requires having a state-of-the-art customer relationship management (CRM) system, knowledge base and agent support system that is integrated and capable of getting the right





message across to each consumer, and this, at each stage of their customer journey. Create new business models According to a recent study, sales increase by 55% when customers know a product is sustainable. This paves the way for a new business model, which combines sustainability, good business sense and an exceptional customer experience. More sustainable products (which require fewer materials and lower energy consumption over the life of the product) are more attractive to customers. They also give them a good reason to believe a brand’s sustainability claims. This strategy works especially for brands and retailers in sectors such as clothing, but also in most other areas, with the exception of consumer goods (although again, for many