The internal search function

A offers a navigation menu like this: pasted image The visitor could now view the products and choose between women's and men's clothing. You have to give visitors to your error page a choice in order to keep them longer, because everyone knows that this way you have a better chance of converting that visitor into a paying customer. Here's another great example from Aéropostale : pasted image I clicked on a link in the search results because I wanted to look at men's clothing. But I didn't end up on a product page or a error page.

Instead I was redirected directly to the homepage! I didn't even end up on the error page and saved time. You can implement this strategy yourself in a flash. Install the All Redirect Plugin for philippines photo editor WordPress pasted image When clicking on a broken link, the visitor is not sent to an error page, but rather directly back to your homepage. So you don't have to create an error page at all, you can forward the traffic directly with this plugin and save a lot of time! . Leave a lasting impression If your website throws very few error pages, you can take a different approach.

       

lead magnets, exit intent pop-ups and  are great, there are other options. You want ton on visitors. For example, you could make him laugh and approach the matter with humor. Your error page should stay in your visitor's memory so that they are happy to visit your website a second time. Studies show that we form a first impression within a few seconds. So you only have a few seconds to leave a lasting impression on your potential customers. And how do you do that? You have to get creative. Create a funny error page that people can laugh about. Here is LEGO 's error page . It's funny and stays in the visitor's memory for a long time. pasted image.