Nurtures leads into customers

Some 63% of B2B buyers say that they would be happy to provide their contact information to access webinars, and just under half would be happy to do so in exchange for a white paper. That’s incredibly important, because by allowing you to contact them directly using their email address, prospects are indicating that they are happy to take the relationship further if you offer them purpose-driven content.


Of course, the whole point of collecting information from leads is so Phone Number Data that you can hopefully turn them into customers. And yet most of the leads you generate on your website won’t be ready to buy straight away. Instead, you’ll need to demonstrate to them exactly how they can benefit from using your product or service.

To do this, inbound marketing lets you provide the right content to the right buyer persona at the right time to nurture them towards purchase in a process called lead nurturing. By doing this, you significantly increase the chances of leads becoming customers.



And that isn’t the only benefit. Companies that take the time to nurture leads as part of an inbound marketing strategy make 50% more sales at 33% less cost compared to those that don’t nurture leads. A study by the Annuitas group also says that leads that have been nurtured make 47% larger purchases than leads that haven’t been nurtured