Understand the big picture

Understand the big picture The way the brand is viewed internally may not match the way it is perceived by external audiences. When compiling the full picture, analyze your ideal and potential client, current employees and those you will need, and anyone else who comes into contact with the business. In this step, you will: take the time to understand multiple perspectives; conduct internal and external interviews; research the competition; use surveys; understand the future potential of the market niche. 3. Use feelings to your advantage Many brand elements are intangible. They feel in an inexplicable way; The more you connect the audience with your brand, the better.

This is because they foster relationships and, ultimately, emotional Loan Phone Number List investment creates brand loyalty. ADVERTISEMENT Make interactive videos where you include your target audience in the decision , make them feel ownership of what you preach and hit the mark with emotional and attractive words. After all, 83% of users prefer to watch more videos from their favorite brands and 64% of consumers make a purchase after watching audiovisual content. Give them what they need and you will increase, in parallel, the customer experience . Don't forget to take this into account in the planning phase! 4. Get stakeholder buy-in Acceptance from company leaders is essential.



The scope of a brand relaunch can increase quickly, and you'll need to have internal teams on your side when you do it . Effectively communicating the reasons for relaunching the brand or product, and the desired outcomes, will go a long way toward getting everyone on board. Examples of brands that made a successful relaunch Next, we are going to list 4 examples of successful relaunches: Old Spice Before 2010, it was considered a brand only for an older generation, so it was unnoticed by young consumers. After this year, Old Spice launched a rebranding campaign, with absurd and nonsensical viral video ads specifically aimed at attracting younger audiences.