To create a highly effective landing page

" However, when a user lands on a homepage (top page) from a search or an advertisement, it takes time for the user to find and purchase the product they are looking for. The more effort you put into it, the less likely your users will be to buy, and the more likely they will leave your site. Landing pages, on the other hand , focus on a single product, leading users straight to their desired purchase .

Therefore, if you want to introduce a single product and lead to conversions, a landing page is suitable. How to create an effective landing page , pay attention to the following Phone Number List five points. ・Clarification of objectives/targets ・High conversion rate composition ・Attractive first view ・Highly appealing copy ・Form optimization (EFO) Landing pages will not be effective if you create them blindly. If it doesn't lead to conversions, it's a waste of money.




Point 1. Clarify purpose/target Before creating a landing page, decide on the target and purpose of the landing page. By identifying the personas who are looking for your products, you can design pages to target them. For example, set up detailed personas such as target age, gender, family composition, occupation, annual income, etc. By doing so, you can decide on a design, catchphrase, etc. that is appropriate for that persona.formation.