What is integrated digital marketing and why is it good for business?
In a world where most consumers use gadgets in almost every area of life - when interacting, searching for information, shopping - integrated digital marketing is becoming a key tool for achieving business goals. This marketing direction is actively gaining momentum along with the development of digital technologies. It provides new opportunities for attracting and retaining customers, increasing the competitiveness of goods and services. The Grizzly team offers to understand what complex digital marketing is and how it works.
What is integrated digital marketing? Integrated digital bulk email campaigns marketing Digital marketing is a way to promote a business by interacting with potential and existing customers through their personal devices. To attract attention, interest and involvement of people, they use various channels: email, websites, social networks and others. For example, they launch advertising on Instagram or offer the moviegoer to scan a QR code and go to a specific page of a web resource. Integrated digital marketing is an even more effective way to promote products and services, because marketers use not one, but several channels and tools to increase the effectiveness of an advertising campaign.
It is part of the overall marketing strategy for brand promotion and most often acts as its leading direction. Integrated digital marketing solves a number of problems: collects information about customers and segments the target audience; makes the company more recognizable; improves brand reputation; increases customer loyalty; attracts traffic and converts leads; expands the customer base and increases sales; reduces the costs of attracting and retaining customers. The phrase "digital marketing" is sometimes used as a synonym for Internet marketing, but the latter concept is narrower. For example, SMS, a digital stand, are also digital marketing tools, but they do not require a network connection.
What is special about digital marketing? The distinctive features of digital marketing are determined by the use of digital technologies, which make it possible to: evaluate the results in specific figures - determine the number of ad views, the exact time spent on the web page, the number of orders and other data; personalize interaction with the audience - differentiate the target audience by various characteristics and create separate unique selling propositions; automate many processes - speed up the processing of applications, send letters via e-mail, compile a list of key queries, create a report, that is, perform many routine operations. |
