There is a range of structured data that is relevant
Percent increase in traffic after implementing structured data for events. Better ranking Google can better classify your page content through the structured data: Is it a product? What color is the product? How much does it cost? Is this content a video? All of this information can improve your ranking - especially since you improve the click rate in the SERPs in the long term. Of course there is no guarantee, but this will give your website the best starting conditions.
Google also confirms that it is advantageous to integrate structured data. However, there is Special Data no guarantee of a “ranking boost” just because you have implemented schema.org: Which structured data is relevant for your site? Depending on what type of website you operate, different structured data is relevant for you. You can find over 600 different possible awards on schema.org. As a forum operator, for example, it doesn't make sense to specify opening times or product prices - you usually don't have both. Comprehensive for (almost) every page. In my opinion these are the following: WebPage (Specifies web pages - since every page is a website, it should be marked as such.
Properties are, for example, navigation paths/breadcrumbs, but also "last reviewed" or "main content".) Breadcrumbs (= navigation path) Organization (Includes, for example, the brand, address and telephone number.) Videos (e.g. actors, thumbnails, duration, URL and much more) Search box in the sitelinks Job postings Logo (Is a sub-property of “Image” and is used, for example, in “Brand” or “Organization”). Employer ratings (a more specific form of “ AggregateRating ”) speakable (Identifies content that is suitable for TTS/Text-To-Speech. |
